How to write a good review article?

Today's society has entered the "era of national comments", with the help of the Internet, everyone can comment on anything. Judging from the self-media platforms I often use, most of the content can be classified as comments. 

For example, the common product evaluation is also a kind of comment.

In order to make your comments stand out in the noisy network and get better communication effects, you must have the ability to write insightful opinions. Below, I will introduce some of the experiences of writing a good review article:

1. Extract the deep part of your own experience and display it. 

If you want to rate an iPhone, it's not enough to just say "like", it's meaningless to the reader. But it can't be praised as perfect like a "die-hard fan". Better yet, summarise the iPhone's most salient highlights, present it, and add your own opinion. Among them, the former should account for six to eight of the entire evaluation space.

If you have not yet formed your own opinions when you first write, you can refer to some other people's comments on the Internet. But don't be exhaustive, pile up opinions and simply list facts. If there's not much to say, it can be "just for that part". There are not many comments, but fine.

2. Second, less criticism, more praise. 

In an environment where freedom of speech is not guaranteed, it is easy for criticism to "burn the flames". If you can't be objective, fair, reasonable, beneficial, and restrained, not only will the critics be dissatisfied, but readers may also feel that your views are biased, or even slander and slander, and take the opportunity to hype. There are so many things to comment on in the world, why bother with unnecessary disputes? Unless it has actually created victims.

If you have to criticize something, try your best to maintain a rational and calm attitude, and focus on the facts, instead of "slamming a hat", "playing a stick", or even denying it completely. Let alone be like those "barbarians" or "navy soldiers" on the Internet, they can't mess around and curse.

3. Explain your "background".

When writing a review about a subject, if you are not familiar with it, it is best to tell the reader directly. In other words, to write their own "background." In this way, the reader can understand and forgive even if some layman's words are said. I remember that I once posted a tutorial for beginners on the Internet. Because I didn't explain this clearly, I was criticized by a professional who said that what I wrote was "too naive".

If you are writing a movie review, you can first provide readers with information like: "I don't usually watch movies", "This is the third work of this director I've seen", and so on. After reading such comments, readers may think: "Are the first two works of this director also very good?" In this way, the comments play a leading role and play a greater value.

4. Become a "participant ", and the comments are more real. 

To comment on a service or product, you must accept or use it yourself, and preferably “pay for it” yourself. Only in this way can you stand from the perspective of the parties, feel more profound, and make comments more real. And if someone else provides it for free, it is likely to have the mentality of "it's not about you, hang up high" consciously or unconsciously. In the eyes of readers, the authenticity will be greatly reduced, and even think it is a marketing "soft article".

Becoming a "participant" is not only an expense of money, but also of time. Watching a book or movie from start to finish is a different experience than just skimming through it. Therefore, to write a good review, to be sincere in it, dare to spend your own time and money cost.

5. "Hands-on teaching" is more popular. 

As the saying goes: "It's better to throw your arms out of your mouth when you shout." It is also very necessary for readers to impart some personal experience to the beginner or the inexperienced in the comments. For example, "This book is easier to understand by starting with chapter 4." If this saves your readers from taking a few detours, you'll get their heartfelt thanks and quickly build a relationship of trust with you. Even if you don't have a successful experience, it is valuable to tell the reader the lessons of failure. This can prevent them from repeating the same mistakes, thereby achieving cost savings.

Of course, giving guidance to others in such a specific way may also be criticized as "you don't seem to be right", or even accused of suffering losses because of listening to your words. At this time, whether you have the ability to make appropriate rebuttals and deep reflection is also a test for you. If you can properly view and handle these tests, you can also continue to grow and improve.

6. Comment from the perspective of the producer. 

When we say that our family's food is not delicious, we often get such a response: "I'm not good at cooking, you can do it!" Although this excuse is not sufficient, it also reminds us that if we can learn from the producer From the perspective of looking at the problem, the evaluation will be more objective. 

As the saying goes: "Seeing things is easy, doing things is difficult." Commenting from the producer's point of view will make it more empathetic and easier to get the producer's approval. 

At the same time, you can also learn the way of thinking and thinking of the producer, which is of great benefit to your own growth and progress.